Start and scale a licensed home care agency, with someone who has done it multiple times.
Haroon Kamal has built multiple home care agencies that generate millions in revenue. Home Health Care 101 is the program where he and his team write your license, hand you the systems, and consult with you every week until your agency is open and taking clients.
What we do, in three sentences.
If you only read one section, read this one. Everything below is the detail.
Who we help
People who want to open a home care agency and owners who already have one and want more clients. Nurses, caregivers, full-time employees and first-time founders. Most of our students have no medical or business background when they start.
What we do
We write your state license application for you, give you a step-by-step blueprint and custom roadmap, install the website, CRM and ad systems a real agency runs on, and consult with you every week in a group led by Haroon, alongside a network of other agency owners.
How it works
You fill out a short application. You meet Haroon or an advisor from his team on a strategy call. If it is a fit, you leave with a custom roadmap and payment options. Then we start on your license and build the agency around it.
The demand is already here. Most people just don't know how to get licensed for it.
Home care is non-medical help at home: bathing, meals, mobility, companionship, medication reminders. Families need it, hospitals need somewhere to discharge patients to, and state Medicaid programs and private payers fund it. You do not perform the care yourself. You hire licensed caregivers and run the business.
Roughly ten thousand Americans turn 65 every day. The population needing help at home grows every single year, and the agencies serving them cannot keep up.
Most home care agency owners are not medical professionals. The owner builds the business, the licensed caregivers and nurses deliver the care.
Private pay families and state Medicaid programs. Haroon's students pick the lane that fits their state and goals, and some run both.
The license. Every state has its own application, policies and procedures. It is the single step that stops most people, and it is the first thing we do for you.
“The application is half the battle. What matters is what you do the day you get the green light. That is where most people have no plan, and that is where we spend most of our time with you.”
What a home care agency actually does
An agency recruits and employs caregivers, gets referrals from hospitals, discharge planners, doctors and families, matches caregivers to clients, schedules the visits, and bills the payer (the family, or Medicaid). The owner's job is the pipeline on both sides: clients coming in, caregivers ready to serve them.
Four walls that stop most would-be agency owners. We built the program around each one.
After taking hundreds of students through this, the failure points are predictable. Each part of Home Health Care 101 exists to remove one of them.
The license application
State-specific forms, policies and procedures manuals, staffing plans, and no clear instructions. People spend months researching and still get rejected on a technicality.
Licensed, but no clients
Approval arrives and then nothing happens. No referral relationships, no ads, no website that makes a discharge planner trust you.
No systems behind the scenes
Leads come in and sit for hours. Caregivers are not screened or scheduled properly. The owner is doing everything by hand on a phone.
No one to ask
Every week brings a question about billing codes, compliance, a surveyor visit, or a client situation, and there is nobody who has actually been through it.
The program, component by component.
Home Health Care 101 is built from five core pieces. For each one, here is what it is, what you actually receive, and how it helps you.
Homecare Mastery Blueprint + your custom roadmap
The complete step-by-step course on starting and running a home care agency, paired with a roadmap built specifically for you on your onboarding call. Your state, your payer lane (private pay or Medicaid), your timeline and your starting point.
What you get
- Entity setup, EIN, licensing prerequisites and the order to do them in
- How to get clients: referral channels, discharge planners, outreach
- Hiring, screening and retaining caregivers
- Billing, payroll, vendors and compliance basics
Your state license, written done-for-you
This is the piece that separates the program from a course. Haroon's team prepares your state license application, including the policies and procedures it requires, and reviews everything with you before it is submitted. When you expand into a new state later, we help with that license too.
What you get
- Application prepared for your specific state
- Policies and procedures the state requires
- A pre-submission review so it is done properly the first time
- Help with additional state licenses as you grow
Weekly group consulting with Haroon
Every week, a live call where Haroon works through whatever is in front of you: a surveyor visit, a Medicaid question, a caregiver who quit, a referral source that went quiet. He still operates an agency himself, so the answers come from what is happening in the business now, not from a slide deck.
What you get
- A weekly live call with Haroon, every week
- Bring your real problems and get a direct answer
- Hear how other agency owners handled the same situation
The Agency Owner Network
A private community of people who are starting or already running home care agencies. You go through the program with the group that enrolled around the same time as you, and you have owners a few steps ahead of you to learn from. This is also where Haroon AI lives.
What you get
- A cohort moving through the same steps at the same time
- Active owners sharing what is working in their state
- Course, call replays and resources in one place
1-on-1 onboarding call
Before anything else, a private onboarding call with Haroon or a senior member of his team. This is where your custom roadmap gets built: your state, your lane, the exact next steps to your LLC, EIN and license, and a checklist you can follow from day one.
What you get
- Your situation reviewed one-on-one
- A written next-steps checklist after the call
- Direct lines of access to the team as you execute
A license gets you open. These are what get you clients.
Beyond the core program, Haroon's team installs the same growth systems that run his own agencies. These are the pieces that turn an approved license into a business that is actually taking clients.
A website built to convert families and referral partners
Discharge planners, case managers and families look you up before they call. We build the site so it answers their questions, looks like an established agency, and captures the lead.
Haroon's knowledge, available 24/7
An AI trained on the regulations, billing codes and compliance documents that govern your agency, plus Haroon's own playbooks. Ask it at 11pm what a form means and get an answer. It lives inside the Agency Owner Network.
Your first ad campaigns, set up for you
The team that runs ads for Haroon's own agencies sets up your campaigns and hands you a swipe file of 20 proven ad concepts, so client and caregiver leads come in while you work on referral relationships.
The CRM and pipeline a real agency runs on
CRM setup, pipeline automation, follow-up sequences and the caregiver transfer script, installed for you. Leads get contacted in minutes instead of hours, which is the difference between winning and losing the client.
These systems are included as enrollment bonuses. Exactly which ones apply to you is confirmed on your strategy call, since it depends on how and when you enroll.
Three steps to find out if this is right for you.
There is no checkout button on this page on purpose. Every student starts with a conversation, because the roadmap is different for a nurse in Florida going private pay than for a full-time employee in New Jersey going Medicaid.
Fill out a short application
A few questions about where you are: starting from zero, already operating, or somewhere in between, plus your state and what made you look into this now. Takes about two minutes.
2 minutesStrategy call with Haroon or an advisor
A real conversation about what starting or scaling an agency looks like in your state: licensing, Medicaid vs private pay, operations and next steps. You will leave with clarity whether or not you join.
Free · by applicationCustom roadmap and payment options
If it is a fit on both sides, you get a roadmap built for your situation and the options to get started. Then onboarding begins and we start on your license.
Only if it's a fitWhat the journey looks like once you're in.
The program frames the outcome over roughly 90 days: a licensed, client-ready agency. Your actual timeline depends on your state's approval process and how fast you move, so treat this as the sequence, not a promise.
Set up & file
- Onboarding call and custom roadmap
- Entity, EIN and prerequisites
- License application written and reviewed
- Submitted to your state
Build while you wait
- Weekly calls and course modules
- Website, CRM and automations installed
- Caregiver recruiting pipeline
- Referral source list for your area
Open & get clients
- Approval arrives, agency goes live
- Ad campaigns launched
- Discharge planner and referral outreach
- First clients matched with caregivers
Operate & scale
- Billing, payroll and compliance rhythm
- Hiring and retention systems
- Expansion into new services or states
- Ongoing weekly consulting and network
This works for a specific kind of person. Here's how to tell if that's you.
A strong fit if you are
- Looking to start a home care agencyIncluding from absolutely zero, with no business or medical background
- Already running an agency and want more clientsOr want to add a second state or service line
- A nurse, caregiver or healthcare worker ready to own instead of work for someoneYour background is a real head start here
- Working full-time and building on the sideCalls are in the evening; many students launch while employed
- An action-taker who wants a roadmap instead of more researchStill deciding on a state or still saving up is fine
Probably not a fit if you
- Are outside the United StatesThe licensing and payer systems are US-specific
- Want a passive investment with no involvementThis is a real operating business, especially in the first year
- Are running an unrelated business that leaves no time to operateAn agency needs an owner who can answer the phone
- Expect a guaranteed license date or guaranteed incomeStates set approval timelines and results depend on your effort
- Are under 18 or cannot legally operate a business
Meet Haroon Kamal.
Founder of Home Health Care 101 and one of the most trusted voices in the home care agency space.
Over the past decade, Haroon built multiple home care agencies from scratch that generate millions in revenue, operating across multiple states. He started with no medical background, which is why the program is built for people who don't have one either.
He still owns and operates an agency today. That matters: the licensing guidance, billing questions and client-getting tactics in the program come from what is working in his business right now, not from a course recorded years ago.
He has taken hundreds of students from zero to licensed and operational. His stated measure of success is simple: his students' success.
Everything people ask before they apply.
Find out what starting your agency would actually look like.
Apply for a strategy call. It is a conversation, not a pitch. You will leave knowing the licensing path for your state, which payer lane fits, and whether Home Health Care 101 is the right way to get there.
Takes about two minutes. No payment information requested on the application.
- What you'll walk away with
- The licensing path and requirements for your state
- Whether Medicaid, private pay, or both fits your market
- A realistic startup budget and timeline framework
- Your next three steps, whether or not you join